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How To Appeal To Customers As Food Prices Rise

The restaurant industry has faced never-before-seen challenges in the wake of the pandemic. Throughout the better part of the past two years, restaurant owners have had to completely change their business models. Ranging from offering only takeout and delivery to

Get Consumers To Shop Local This Holiday Season

In today’s world, the words “near me” are often typed into Google searches with a specific industry or business type preceding them. For many consumers, convenience is everything. And for many people, convenience means nearby. One of the top priorities

How To Reach Millennials & Gen Z During Holidays

Millennials are defined as individuals who were born somewhere between the early 1980’s to mid-1990’s. Members of Gen Z, sometimes referred to as zoomers, were born in the late 1990s into the early 2010’s. In other words, we’re talking about

How To Prepare Retail Business For The Holidays

The busiest shopping season of the year is upon us! With the holiday season fast approaching, retailers all over Canada are gearing up for a significant increase in both foot and website traffic. With that said, it’s important for such

How To Sell on Social Media

Twitter, Instagram, Facebook, LinkedIn, Tik Tok – the list of social media platforms seemingly continues to grow with no end in sight. Millions of people from all over the world use their favourite social media accounts every single day. Whether

4 Creative Black Friday Marketing Ideas

In exactly three weeks, Black Friday will be here! Much beloved for the incredible savings it offers, Black Friday is the busiest shopping day of the year. Nevertheless, as a business owner, it’s wise to not simply assume that business

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