How To Reach Millennials and Gen Z This Holiday Season

Millennials are defined as individuals who were born somewhere between the early 1980’s to mid-1990’s. Members of Gen Z, sometimes referred to as zoomers, were born in the late 1990s into the early 2010’s. In other words, we’re talking about

A Retailers Checklist for Starting an Online Shop

In today’s world, a business practically doesn’t exist if it isn’t online. The modern-day consumer expects for any and all reputable companies to have online entities. A company website and accompanying social media accounts are practical must-haves. However, companies that

4 Creative Black Friday Marketing Ideas

In exactly three weeks, Black Friday will be here! Much beloved for the incredible savings it offers, Black Friday is the busiest shopping day of the year. Nevertheless, as a business owner, it’s wise to not simply assume that business

How E-Commerce Is Helpful for The Future of Small-Medium Enterprises

We live in on online-obsessed world. You name it, you can find it on the internet. Music, movies, products for purchase – there’s a website and/or app for pretty much everything you need. Especially in the wake of the global

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