08 Sep
Experienced business owners are well aware of a very important fact about business growth. It is far easier (and less expensive) to retain current customers than it is to gain new ones. The key take-away from this truth is simple. The majority of your marketing efforts should be placed in continually satisfying the customers who have already supported you. It’s all about making them come back. In short, customer loyalty is everything.
So, what are some of the key ways to improve customer loyalty?
Make customer service your first priority.
You may sell the best quality items in your industry. You may also provide top-of-the-line services in your field. However, if your brand isn’t adept at creating wonderful customer experiences, your chances of securing repeat business are slim. It’s vital that you work to strengthen and grow your customer relationships. Make each interaction with your business a memorable one. That way, you’ll encourage your supporters to both return to your place of business and spread the good word about your brand. Nothing beats word of mouth promotion!
“A company could have an innovative line of products that wows their audience, but it probably won’t get very far if it fails to provide reliable customer service,” insists WPForms co-founder Jared Atchison on Forbes.com, “A whopping 73% of businesses that provide an above average customer experience are financially better off than their competitors. To stay ahead of the curve, prioritize your customer service efforts and go the extra mile.”
Reward your customers for their support.
A simple “thank you” can go a long way. Then again, stepping up your method of offering appreciation can work wonders in securing long-term loyalty from your customers. Who doesn’t enjoy being rewarded for their patronage? Introducing a loyalty program is a near-flawless way to guarantee return visits from shoppers. According to Lisa Furgison on Fivestars.com, your loyalty program should feature discounts, gifts and exclusive offers.
“Research shows 76 percent of women and 72 percent of men are likely to shop at a business that offers a loyalty program, according to CrowdTwist,” she informs, “Customers want to feel appreciated. After all, they can choose to spend their money anywhere, and they’ve chosen you. That’s not a small gesture, so you should return the favour through a loyalty program.”
Implement changes based on customer feedback.
Arguably, simply listening to your customers may be more effective than rewarding them. Freebies are wonderful. But showing your respect takes things to a whole other level. When a customer launches a complaint or offers some source of constructive criticism, it’s imperative that you listen intently. Consider their feelings and work to make changes based on those views. The changes you make will show your customers that you truly care about their best interests.
“Every business should make an effort to collect feedback from customers and listen to it,” insists Furgison, “If customers complain about the poor layout of your store, for example, fix it. Once the improvement is complete, tell customers about it.”
Make the ordering process super easy.
At Taliup Express, we’re elated that our commission-free online ordering system has helped our clients to secure customer loyalty. Enabling restaurants to take contactless orders and receive contactless payments means their guests can both order and pay at the table. Even when orders are placed remotely through the app, accuracy is assured and customer satisfaction is significantly boosted.
To learn all about how our online ordering system can help your business to improve customer loyalty, please don’t hesitate to contact Taliup Express today!
