You’d be hard pressed to find a single individual who doesn’t have at least one email account. Whether you’re sending and receiving emails on a smartphone, tablet, laptop or desktop computer, you’re undoubtedly familiar with one of today’s chief methods of communication. It only makes sense for businesses to utilize email for their marketing efforts.

Email marketing has long helped both small and large businesses promote their goods and services. Small business owners are especially encouraged to take advantage of email for both their business-to-business and business-to-consumer advertising affairs. According to Jacqueline Zote on, 87% of B2B marketers and 77% of B2C marketers use email to nurture their audience.

Email marketing helps brands to build credibility and recognition.

If you’re looking to showcase your brand as a reputable one, it’s important to get permission to send emails to their recipients. Spam is never welcome. However, companies that work to market their email newsletters generally have email addresses volunteered to them from consumers. Once your subscriber list is built, it enables you to send out personalized messages that can endear your brand to its target audience. One of the top benefits is the growth in your brand’s credibility and recognition.

“Brand recognition goes beyond design,” informs Ryan Pinkham of Constant Contact, “By consistently providing valuable content to your audience, they will begin to recognize, and even anticipate your emails. You can even use your emails to get useful feedback on your brand.”

Email marketing can help to boost sales.

At the end of the day, this is every small business owner’s dream, is it not? Among the many benefits of email marketing, Pinkham lists building stronger customer relationships, increasing your website’s traffic and boosting sales. He points out that a Direct Marketing Association report revealed that 66 percent of consumers have made a purchase online due to an email marketing message.

“By promoting your business through email marketing, it gives your audience the chance to make a purchase right from their phone or laptop,” Pinkham elaborates, “Email marketing can be used to sell to prospects, boost referrals, upsell to current customers, and even re-engage customers that have not purchased from you in a while. The more relevant and targeted your email content is, the more likely the reader will take an action.”

Email marketing keeps brands on the minds of consumers.

You never want your business to be “out of sight, out of mind”. Keep in mind that your email marketing efforts don’t always have to be marketing-based. To be clear, your emails can carry more of a personal nature so that they don’t come off as too sales-y. Such emails help you to simply keep in touch with people who would otherwise not be thinking about your brand. Even a simple “Happy Birthday” message can go a long way in growing your business.

Which platforms are most highly recommended to use for email marketing?

Zote provides a list of no less than eleven options. It includes HubSpot Email Marketing, Sender, Sendinblue, Omnisend, SendPulse, Benchmark Email, Mailchimp, MailerLite, Mailjet, Moosend and Email Octopus.

At Taliup Express, we take pride in our ability to help small businesses better promote themselves. We can set you up with both a website (if you don’t already have one) and an app that enables your customers to make direct orders online. For restaurant owners, that means customers can order food directly from your kitchen! To learn all about our commission-free online ordering system, please don’t hesitate to contact us today!

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