We’re not quite out of the woods yet. There has been no official announcement that the COVID-19 pandemic is over. We are, however, beginning to see the light at the end of the tunnel, aren’t we? With vaccinations taking place all over our nation, we’re seeing a noticeable decline in coronavirus cases. Restrictions are being lifted – slowly but surely. And, of course, while there is great optimism that life will go back to what we were used to more than 16 months ago, the reality is that “normal” may look a bit different now.
Is your business ready to return to the ‘new normal’?
Undoubtedly, your company has been affected by COVID-19. This is especially true for the hospitality industry. Many establishments had to shut their doors to the public completely for different periods of time over the past year and change. With the end of the pandemic looming (hopefully sooner than later), now would be a great time to prepare your business for a re-opening that will recall the days of old and set the tone for a successful future. What are the best ways to go about that?
Highlight your company’s core values.
COVID-19 took so much more from all of us than just the opportunity to conduct business normally. As you’re well aware, the coronavirus took far too many lives. It’s wise to keep in mind the emotional toll that the pandemic has taken on everybody. These days, people are less concerned with products and services than they are with the overall health and well-being of their loved ones. Using any and all of your available marketing materials, highlight your company’s dedication to humanity.
“One positive thing that a global crisis accomplished is it caused everyone to pause and consider what’s most important,” states LeadershipGirl.com, “That’s as true for businesses as it is for individuals. There’s much more to life than creating and selling goods and services, and the current pandemic has spotlighted that in a big way…The time has come for businesses to pay as much attention to ‘why’ they exist as they do to ways they can increase their bottom line.”
Insist upon having a strong online presence.
There has never been a more important time than now to ensure a strong online presence for your business. The pandemic made it so that going online practically became a mandatory daily activity. By now, it should go without saying that your company website needs to be well-designed. It should incorporate easy-to-navigate features and eye-catching visuals.
Your social media accounts also need to be up to snuff. Being regularly active and engaging is a key to growing customer relationships. However, it must be stated that enabling customers to place direct orders online is paramount to the future of your brand’s success.
“A boutique that introduces e-commerce, a nail salon that develops a strong online presence, or the corner restaurant that launches a strong delivery service will likely benefit from a consumer base that continues to eat, shop, and choose service providers from home,” believes ThinkingCapital.ca, “Allowing customers to access products, services, and your brand online can help your business attract a broader audience while giving them a convenient experience.”
At Taliup Express, we’re excited to offer business owners a fantastic new way to allow their customers to place direct online orders. Are you ready to launch an online ordering system for your business? To learn all about it, please don’t hesitate to contact Taliup Express today!
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