Question: Why does Taliup Express post blogs to its website with such regularity?

Answer: There are actually many reasons. The first is that we are excited about our commission-free online ordering platform and want to share information about it with the world. The second is that we realize the extreme importance of SEO.

Another question: What exactly is SEO?

Answer: Short for search engine optimization, SEO is the process of growing website traffic from search engines. As Lisa Roberts of TechDay insists, “search engine optimization is a strategy no business with an online presence can do without.”

Here are three benefits of SEO for small businesses:

1. It helps to build brand awareness.

The more new content that appears on your website, the higher the site will be ranked in search engines. Just imagine a consumer typing words that are relevant to your industry into a Google search. Now imagine your company website showing up on the first page of Google’s findings! THAT is what SEO is all about. It helps to boost the organic awareness of your brand in a way that is practically guaranteed to bring it more business.

“Users are more likely to opt for a brand that Google (or any other search engine they use) ranks higher than some other that might be better or even more successful, but less present online,” writes Roberts, “This is extremely important for small businesses since it means that proper SEO can help them reach their goals faster by bypassing the competition. Remember, even the best of products need great marketing in order to be noticed.”

2. It grows your customer base.

At the end of the day, this is what every business owner wants, isn’t it? In today’s world, growing your customer base has a lot to do with how your business is represented online. When your website is regularly updated with new content, it stands to outshine its competitors. Because of its higher rankings in search engines, your site is also bound to get more visitors. Naturally, the most visitors your site gets, the more likely you will be to convert them into customers.

“SEO is probably the most efficient and affordable marketing strategy that exists today,” declares Josh Hamit on ImproveMySearchRanking.com, “Moreover, it will only bring in customers who are actively seeking to find your product or service! If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings ‘targeted’ traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.”

3. It improves conversion rates.

SEO doesn’t just bring more online users to a website. It also encourages them to keep coming back. Not to mention, SEO-optimized websites are actually much easier to use. As Hamit reports, they load faster and are easy to read and surf. He also points out that they display properly on nearly all devices, including smartphones and tablets.

“Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors,” affirms Hamit, “i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.”

At Taliup Express, we proudly help small businesses to better their SEO. As part of offering our commission-free online ordering system, we set up company websites and accompanying apps to help businesses grow their reach and increase their profits. To learn all about it, please don’t hesitate to contact us today!

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