It’s official. The fall season is here! Wednesday, September 22 marks the first day of autumn in 2021. As a business owner, that means that new trends are afoot. Naturally, with the changing of the season (and the changing of the weather) comes a changing of customer needs. Have you already made changes at your business to suit those needs?
Let’s take a look at some important fall trends for small businesses. Here are five:
1. Company websites reflecting fall imagery.
It only makes sense for your online entity to change along with the leaves on the trees. Revamping your website to include fall imagery is a key way to grow consumer interest in your brand. It clearly shows that your business is keeping up with the times. A stale and stagnant website is not bound to get return visits. This is especially true if the site was updated for summer. Images of sunglasses and sandals don’t play as well during autumn.
Be sure to include orange, red, yellow and brown hues throughout your graphic design. Leaves, foliage, woody textures, fireplaces, sweaters, jackets and pumpkins are other great ideas.
2. Stores offering special promotions for the season.
Who doesn’t love a discount? No matter the time of year, consumers are attracted to sales. The ability to save money is a year-round requirement. With autumn now underway, it’s the perfect opportunity to use the time of year as a reason to offer customers discounts. Continue to utilize the “back to school” theme to promote your goods. But don’t forget the upcoming Thanksgiving and Halloween occasions. Utilize these special times of year to launch sales at your business.
3. Restaurants serving hot beverages.
It goes without saying that with the fall season comes chillier temperatures. This is the season when hot apple cider and hot chocolate are ordered in much higher numbers. As Documedia informs, businesses that specialize in hot beverages such as tea and coffee see an increase in sales.
“Specifically, pumpkin spice lattes experience an astonishing 70 percent of sales during the fall, with sales making up 80 million dollars in sales annually!” reveals their website. That brings us to our next fall trend for small businesses.
4. Eateries adding pumpkin to the menu.
Autumn and pumpkins go hand in hand, don’t they? Both Thanksgiving and Halloween are well known for their respective use of pumpkins. As a restaurant owner, it only makes sense to add pumpkin-based items to your menu. Pumpkin pie and pumpkin spice latte are among the most popular choices at this time of year.
“Pumpkin patches are as trendy as fall marketing trends get!” declares Documedia, “From pumpkin spice lattes to websites dedicated to pumpkins, this slightly ribbed winter squash is popular for various reasons. U.S. growers produce more than 1.5 billion pounds of pumpkin annually, and most pumpkin purchases are made during the fall season.”
5. Businesses allowing customers to order online.
At Taliup Express, we’re excited to offer businesses of all kinds a fantastic new way to allow customers to place direct online orders. We can set you up with both a website (if you don’t already have one) and an app. For restaurant owners, that means customers can order food directly from your kitchen! To learn all about our commission-free online ordering system, please don’t hesitate to contact us today!