How To Reach Millennials and Gen Z This Holiday Season

Millennials are defined as individuals who were born somewhere between the early 1980’s to mid-1990’s. Members of Gen Z, sometimes referred to as zoomers, were born in the late 1990s into the early 2010’s. In other words, we’re talking about

How To Prepare A Retail Business for The Holiday Season

The busiest shopping season of the year is upon us! With the holiday season fast approaching, retailers all over Canada are gearing up for a significant increase in both foot and website traffic. With that said, it’s important for such

How To Sell on Social Media

Twitter, Instagram, Facebook, LinkedIn, Tik Tok – the list of social media platforms seemingly continues to grow with no end in sight. Millions of people from all over the world use their favourite social media accounts every single day. Whether

A Retailers Checklist for Starting an Online Shop

In today’s world, a business practically doesn’t exist if it isn’t online. The modern-day consumer expects for any and all reputable companies to have online entities. A company website and accompanying social media accounts are practical must-haves. However, companies that

How E-Commerce Is Helpful for The Future of Small-Medium Enterprises

We live in on online-obsessed world. You name it, you can find it on the internet. Music, movies, products for purchase – there’s a website and/or app for pretty much everything you need. Especially in the wake of the global

5 Fall Trends for Small Businesses

It’s official. The fall season is here! Wednesday, September 22 marks the first day of autumn in 2021. As a business owner, that means that new trends are afoot. Naturally, with the changing of the season (and the changing of

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